Cisco study: Data privacy issues can delay sales | Latest news
Up to 65% of global businesses have sales cycle delays because of privacy issues, which is exacerbated by the company’s lack of ‘privacy maturity. Privacy issues are not only a matter of compliance with the forthcoming General Data Protection (GDPR) regulation. Privacy concerns may also be bad for completing sales. This is a key step in Cisco's new report, Benchmark's study of privacy policy. "65% of businesses around the world are looking for a" significant sales cycle delay "due to privacy concerns, according to a survey of nearly 3,000 global security professionals in 25 countries. Two-thirds of respondents said privacy of data could cause an average sales delay of 7.8 weeks. Causes may include the failure of sales teams to address customer concerns, inappropriate corporate policy or technical issues. In addition, the sales cycle delay may be directly affected by the level of maturity of the company's privacy. Respondents were asked to s...